“The Sixth Online Business Success Secret Is… – Test, Track, & Respond”

Continued from page 5

Testing your marketing methods and tracking the results is an essential secret to online business success. Sadly, very few Internet marketing newbies do it and so they seldom know which of their marketing methods is pulling in results and which is a waste of time, effort and money.

“Tracking and Testing” sounds much more difficult than it actually is. The beauty of internet marketing is that response to every article, every ad, every traffic exchange campaign can be tracked.

For example, with pay-per-click ads you will be able to see the keywords that the searcher typed in to find your ad and track the result of that click. This will show you which keywords are the ones you should be targeting.

The good news about online tracking is that you can use one of the best tracking services for affiliate marketers 100% free at the basic level – ideal for Internet marketing beginners who are still finding their feet.

With many web hosting packages, you are allowed to set up multiple email addresses. You can set them up so that in each ad you use a different email address. Then when you get an email inquiry to a specific email address, you will know where that inquiry originated from.

Another way to do this is to set up multiple subdomains to use as the link in your ads. For example, if you are advertising in online newsletters or e-zines, you can duplicate the same ad copy but send the readers to a separate subdomain as the URL for each ad.

Traffic exchanges are another marketing resource where tracking has become free and easy to implement and it is now possible to pinpoint exactly which traffic exchanges or safelists are getting you the best sign-up rates and which are a waste of your time or money. As well as tracking your ads, you can also split-test your ads to dramatically improve your results using a free resource called TE Toolbox.

Once you start tracking the results of all your advertising, you’ll be able to discover which campaigns are generating the best “return on investment”. You can then scale up those campaigns, and try to improve on them by running split tests.

By doing this, your results will improve over time and you now have a technique for growing your business. Once your business gets into the “growth stage” you are ready to learn and apply the seventh “online business success secret” the one that all the gurus use to turn a successful business into a virtual cash cow generating thousands of dollars month in and month out…

Go to Online Business Success Secret #7