“The Second Online Business Success Secret Is… – YOU!”

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The Power of "YOU"!

Building your own business means promoting yourself and your products and services. It sounds obvious, I know, but a lot of people seem to think that they will be able to make money by hiding behind an anonymous website offering the same kind of junk that everybody else is pushing. They are deluding themselves.

When you look at what successful online marketers do, you will find that successful online marketers promote themselves first, then develop and package their products in a way that makes them unique, or uniquely desirable.

Even when they promote somebody else’s product through affiliate marketing, they will make sure that it comes with their personal recommendation, and because they have built up their personal brand, they know that their reputation will persuade people to buy.

Online Business Success Secret #2: It’s YOU! You won’t make money online until you stop hiding behind your website and start branding and promoting yourself.

So how do you do that?

The best way to brand yourself is to be up-front and open about who you are. Put your name and photo on your website. Add an “About Me” page. Inspire people with your story and link the passion behind your story to the passion you feel for your product or service.

The Uniqueness Of YOU!

The uniqueness of “you” is your most powerful secret weapon on the Internet. People are curious, and they respond to the emotional warmth of a powerful personal testimony.

So much the better if your personal testimony includes your failures and struggles to overcome great difficulties. That makes you seem more human. Your failures bring you down to the level of ordinary people. And it also makes you a little bit superhuman, because you faced testing times and came through. As life coach Gary Eby wrote,

“You can’t have a testimony till you’ve had a test.“

And here are two powerful paradoxes behind the second online business success secret…

PARADOX 1: The Internet is a very impersonal place… but personal branding is an important key to selling successfully online.

PARADOX 2 We all want to have heroes who we can admire… but we also want our heroes to speak to us on our own level, one to one, as equals.

Online Business Success Secret #2: YOU! Successful online marketers develop strong personal brand images and promote themselves first, their products and services second.

But… but… we are running ahead of ourselves here because all of this talk of personal branding and personal testimonies will be perfectly useless if you do not master the “third unspoken online business secret” which is where we start to think about what it is that you want to sell…

Go to Online Business Success Secret #3